Focus Bikes And The 2013 Range.

Word may have gotten round that we are now stocking Focus. The rumours are true and we are loving having zee Germans on board to help with our plans for global domination. Now don’t be alarmed we are still stocking Cannondale, Focus is here to compliment not replace it.
However it was like asking a lover to enter into an “open” relationship when considering another brand. It’s cheating, kinda, but we we asked permission right!?

We have been looking for a second bike brand for a while but nothing has fit the bill or been available that we deemed appropriate. With a change in distribution the dudes from Focus showed up at just the right time. The range for 2012 looked great, and 2013 even better. The quality is there and the pricing, exceptional. The paint jobs look fantastic and quite different from Cannondale’s. The spec is different and interesting with a lot of 3T finishing kits, Fulcrum wheels and even a few Campy equipped models to differ from the SRAM and Shimano norms. The carbon Cayo Ltd with Campy Athena @ $2499 and the 2013 Izalco Team SL-3.0 w/ Record EPS @ rrp $8199 are “bullshit good!” to use a phrase uttered a lot around here.

I may even be tempted to sneak off for a dirty weekend (offroad that is) with one of the Rapha-Focus Team issue Mares CX-1.0’s and leave the beloved ‘Dale Evo in the rack. Speaking of ‘dirty’ the Focus mtb range looks pretty good too. The $1999 Black Forest 29er 1.0 w/ SRAM XO and Reba RL fork is amazingly good value.

I can harp on like a used car salesman all day but I wouldn’t inflict that on you. At the end of the day we are very excited to have Focus on board and think it will make a good stable-mate for the Cannondale range.

Check out Bike Radar for a looksie at the 2013 range.


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